The responsibility of big businesses.
By Jurat Nortojiev · · 2 min read
Big business always owes more than small business.
McDonald's can't serve stale bread and moldy salad, but Oysha aunt's corner Samsa xona can.
A rotten pillow in a hotel for an hour will not cause anger on social networks, but a wrinkled sheet in a global hotel chain will be downvoted by a thousand readers.
You can't return a jacket with a crookedly sewn pocket to the clothing market, but you can mess a global clothing brand for it.
The expectations we place on corporations directly connect to their power and reach.
Hilton promises luxury and consistency worldwide. The corner motel promises a bed. That's why the standards aren't the same.
Walmart changes a policy and millions of lives change with it. The neighborhood store changes theirs and only regulars notice.
Nike faces worldwide anger for factory conditions nobody notices in local workshops.
Starbucks gets public backlash about plastic straws while the street coffee vendor uses whatever cups they want.
Amazon warehouse stories make headlines while local delivery companies work their people just as hard with zero scrutiny.
The moral is simple: if you are a big business, you cannot drop out the same way as a small business. Because you have a thousand times more responsibility. Always. Everywhere. In everything.
Not everyone can do this.
The paradox of scale is that success itself creates new vulnerabilities. The bigger you grow, the more perfect you must appear. This isn't always fair, but it is reality.
Success can make you fragile because you now have much more to lose than you did before. If you have nothing to lose, then it is all gain, and you are antifragile